What is the Video Recommendation Engine?

The Video Recommendation Engine dynamically generates an output of video assets for any number of inputs. The versatileVideo Recommendation Engine is a core part of the VCC and can be configured on the VCC by creating a Dynamic Channel. Configure Dynamic Channels by context parameters (video and/or product fields), audience parameters, and performance parameters (ie. highest converting, highest engaging, etc.). Learn more about configuring Channels and Video Recommendations here

How does the engine actually increase sales?

One of the primary data inputs that fuels the Video Recommendation Engine is performance data that comes directly from the customer experience. The engine is highly configurable. For example, you can optimize the output for the video with the highest conversion rate or seek to sort the order of videos by association to highest-selling products. You can also leverage engagement performance data such as view-through rate and click-through rate from video to purchase. The versatile TVP Video Recommendation Engine is a core part of the VCC and can be configured on the VCC by creating a Dynamic Channel. The increase in sales from such optimization is significant, and entirely measurable on the VCC (integrated with Adobe Omniture and Google Analytics). Learn more about configuring Channels and Video Recommendations here.

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