The reporting structure of a transaction report is similar to a Video report. The main difference is that the transaction report allows you to see products purchased and the website events that led to the conversion.
Transaction Report Structure
The diagram below shows the transaction reporting structure. The content in each report is explained in the rest of this article.
The line graph shows the daily transactions based on the given time range.
Each order is listed in a table. Orders are identified with an Order ID that you can populate via the Conversion Pixel. If you not pass the data via the TVPage Conversion Pixel, a random value will be assigned. You can also see the order date and revenue generated.
Click on an order on the list to see products purchased and website events.
You are directed to the Conversion Report. Products purchased are listed in the SKU Table and event information appears in the Event Source Table.
Next article: Third-Party Integrations.