The video report is similar to a Channel or Widget report in that they have the same nested report structure - clicking an item from the table will show its individual report. The main difference is that the video report contains the record of all videos. Clicking on a video from the table allows you to the performance of that specific video.
Video Report Structure
The diagram below shows the video reporting structure. The content in each report is explained in the rest of this article.
The line graph shows the daily Views, View Time, Clicks, and Bandwidth of all videos.
Use the drop down to select a metric.
The video table lists performance of each video. Video performance is measured in:
- Views - Counted when a video is played
- Clicks - Counted when a user clicks on a call-to-action associated with the video
- CTR - Clicks divided by views
- Viewthrough Rate (VTR) - Percentage of video duration that was video, on average
- Bandwidth - Amount of data transferred for uploaded video playback
You can sort the table in ascending or descending order by clicking the column titles named Views, Clicks, and Bandwidth. Use the search bar to find a video from the widget. Click the file export icon next to the search bar to export a CSV file of the table for your records. Finally, use the options at the bottom of the page to view more items on the table.
Individual Video Report
If you want to see a line graph of a specific video, individual video metrics, and products clicked in that video, click a video from the table.
Individual Video Line Graph
The video line graph lists performance for that specific video (from the channel you selected).
Use the drop down to select which metric you wish to see.
Individual Video Metrics
The metrics below are based on the time range you selected:
- Video Views - Counted when a video is played
- Hours Watched - Total hours of video watched and Average Watch Time
- Bandwidth Usage - Amount of data transferred for uploaded video playback
- Clicks - Counted when a user clicks on a call-to-action from that video
- Visitor Breakdown - Desktop visits versus mobile visits
- Video engage Histogram - Shows the percentage of total hours watched throughout the duration video.
- Video Stats - Additional statistics regarding that specific video:
-Exits with a Click
-Exits without a Click
The product table lists all the products that were clicked in the video. You can see how many times each product was clicked. Additionally, you can sort the table in ascending or descending order by clicking the column title named Clicks. Use the search bar to find a product. Use the options at the bottom to view more products on the page.
Next article: Reporting Structure - Transactions.