The Widget Report has the same reporting structure as  Channel Report. The only difference is that the reports are focused on widgets.

Widget Report Structure

The diagram below shows the widget reporting structure. The content in each report is explained in the rest of this article.

Widget

Line Graph

The line graph is not related to a specific widget but instead shows the daily views or clicks of all widget during a given time range . 

Use the drop down to see Views or Clicks.

Widget Table

The widget table lists the performance of each widget. You can see the number of views and clicks for each widget. Additionally, each widget has a Clickthrough Rate (CTR) which is the ratio of clicks to views (Clicks / Views = CTR). 

Click the column titles Views or Clicks to sort the table in ascending or descending order. Use the search bar to locate a widget.

You can export the table as a CSV file for your records. Click the file icon next to the search bar.

If you need to see more items on the table, use options at the bottom of the page.

Individual Widget Report

If you want to see a line graph of a specific widget and/ or the performance of all videos from that widget, click on a widget from the table. 

Widget Line Graph

Once you enter an individual widget report you will see a line graph where you can see daily: Views, View Time, Clicks,  and Bandwidth of videos within that widget.

Use the drop down to select which metric you wish to see.

Video Table

The video table lists performance of each video within the chosen widget. Video performance is measured in:

  • Views - Counted when a video is played
  • Clicks - Counted when a user clicks on a call-to-action associated with the video
  • CTR - Clicks divided by views
  • Viewthrough Rate (VTR) - Percentage of video duration that was video, on average
  • Bandwidth - Amount of data transferred for uploaded video playback

You can sort the table in ascending or descending order by clicking the column titles named Views, Clicks, and Bandwidth. Use the search bar to find a video from the widget. Click the file export icon next to the search bar to export a CSV file of the table for your records. Finally, use the options at the bottom of the page to view more items on the table.

Individual Video Report

If you want to see a line graph of a specific video, individual video metrics, and products clicked in that video, click on a video from the table. 

Individual Video Line Graph

The video line graph lists performance for that specific video (from the widget you selected). 

Use the drop down to select which metric you wish to see.

Individual Video Metrics

The metrics below are based on the time range you selected:

  • Video Views - Counted when a video is played
  • Hours Watched - Total hours of video watched and Average Watch 
  • Time.Bandwidth Usage - Amount of data transferred for uploaded video playback
  • Clicks - Counted when a user clicks on a call-to-action from that video
  • Visitor Breakdown - Desktop visits versus mobile visits
  • Video engage Histogram - Shows the percentage of total hours watched throughout the duration video.
  • Video Stats - Additional statistics regarding that specific video:

-Exits with a Click
-Exits without a Click
-Bounced Exits 

Product Table

The product table lists all the products that were clicked in the video. You can see how many times each product was clicked. Additionally, you can sort the table in ascending or descending order by clicking the column title named Clicks. Use the search bar to find a product. Use the options at the bottom to view more products on the page.

Continue

Next article: Reporting Structure  Videos.

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