Videos

With product in hand:

  • Get the customers' attention! Be loud, be animated!

  • Ensure the products are positioned clearly in the video where your customers can see them

  • Highlight and point to the products as you talk about them

  • Ensure the products are in top condition

Without product in hand:

  • Get the customers' attention! Be loud, be animated!

  • Use descriptive language when talking about the product, the thesaurus is your friend

  • Point to the products so customers can can click to buy, in the shoppable section of the video on your Storefront (to the right of the video)

Photos

Photos are a low effort but high reward way to engage with your audiences in between video posts.

With product in hand:

  • Ensure the products are positioned clearly in the video where your customers can see them

  • Ensure the products are in top condition

Without product in hand:

  • Use the product image from the website

  • Point to the products so customers can can click to buy, in the shoppable section on your Storefront (to the right of the photo)


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