Videos
With product in hand:
- Get the customers' attention! Be loud, be animated!
- Ensure the products are positioned clearly in the video where your customers can see them
- Highlight and point to the products as you talk about them
- Ensure the products are in top condition
Without product in hand:
- Get the customers' attention! Be loud, be animated!
- Use descriptive language when talking about the product, the thesaurus is your friend
- Point to the products so customers can can click to buy, in the shoppable section of the video on your Storefront (to the right of the video)
Photos
Photos are a low effort but high reward way to engage with your audiences in between video posts.
With product in hand:
- Ensure the products are positioned clearly in the video where your customers can see them
- Ensure the products are in top condition
Without product in hand:
- Use the product image from the website
- Point to the products so customers can can click to buy, in the shoppable section on your Storefront (to the right of the photo)