Videos
With product in hand:
Get the customers' attention! Be loud, be animated!
Ensure the products are positioned clearly in the video where your customers can see them
Highlight and point to the products as you talk about them
Ensure the products are in top condition
Without product in hand:
Get the customers' attention! Be loud, be animated!
Use descriptive language when talking about the product, the thesaurus is your friend
Point to the products so customers can can click to buy, in the shoppable section of the video on your Storefront (to the right of the video)
Photos
Photos are a low effort but high reward way to engage with your audiences in between video posts.
With product in hand:
Ensure the products are positioned clearly in the video where your customers can see them
Ensure the products are in top condition
Without product in hand:
Use the product image from the website
Point to the products so customers can can click to buy, in the shoppable section on your Storefront (to the right of the photo)