Success Track

 1. Set Up - Turn on Storefronts for your Site

 2. Set Marketing Goals

      a. Traffic Acquisition
         i. Social Video Posts (Sharing TV pages)
         ii. Video Emails (Emailing TV pages)
         iii. Video Search Results (TV pages on Google SERPs)
      b. Revenue KPIs
         i. Revenue per View
         ii. Video Conversion Rate
      c. Engagement KPIs
         i. Views per Visit
         ii. View-through Rate 

 3. Achieve Marketing Goals

      a. Establish Content Sources
         i. Influencers
            1. Invite & Source
            2. Commission
         ii. Self-Produced content
         iii. Brands (for multi-brand retailers)
            1. Invite Brands to contribute directly
            2. Source from the Web
      b. Start Marketing
         i. Post on Social
            1. Influencer
            2. Corporate
         ii. Email Marketing
         iii. SEO
 
4. Add Content to your Site

      a. Product Pages
         i. Server Side
            1. API
            2. Flat file
         ii. Client Side Widget
      b. Category Pages
         i. Server Side
            1. API
            2. Flat file
         ii. Client Side Widget
      c. Site Search
         i. API
         ii. Static Index / Flat File
      d. Mobile App

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