Here are the items that you need to prepare before starting the influencer recruiting process:

  1. A signup page link for your influencer program
    All potential influencers start the application process by completing the form on this page. You can work with TVPage Customer Success to customize the form fields.
     
  2. A demo gear policy
    It's important to decide how your influencers will get access to the products for their videos. We recommend either giving them the products for free, allowing them to purchase and return the products, or loaning them the products.
     
  3. A set commission fee for influencer sales
    The minimum is 3%. We recommend using a higher percent to attract talented influencers.
     
  4. Influencer recruiting guidelines
    What are the rules for who will be accepted? For example, guidelines might include minimum followers, minimum views, post frequency, influencer location, which networks they post to, etc.
     
  5. Content creation rules
    What rules do your influencers need to follow once accepted? Your rules might include no harsh language, no adult content, no political content, no bullying, no racist remarks, etc.  

Once you have those items in place, you're ready to start thinking about marketing your program. Below is a quick checklist of marketing pieces that will help launch your recruitment efforts.

Recruitment Checklist

  1. Recruitment email to customers to join the program
    Your customers are a gold mine when it comes to influencer recruiting. They already love your product! Sending out a short recruitment email to your customer list is a great way to jump-start your influencer program.
     
  2. Recruitment email/IM/text/call to employees to join the program
    Your employees are also a great resource when it comes to building up your influencers. They already work for you, know the products, and have access to the products.  
     
  3. Social media posts to join the program
    Social media posts are a quick and easy way to both promote your influencer program and to drive traffic to your signup page.
     
  4. QR code linking to your signup page
    Another great way to convert customers into influencers is by included a QR code with any products you sell that links to your signup page. You can print it directly on the packaging, use a sticker, or include a flyer in your packaging.

If you follow the previous checklist, you will likely have a very active influencer program in a short amount of time. However, If you need additional help recruiting, we've got you covered! 

We are able to source potential influencer contacts from social media based on your requirements. We'll add these contacts to our automated marketing platform and send them a recruitment email linking to our landing page (different from the signup page previously discussed). 

We can moderate all incoming applications and forward the best ones to your Influencer Dashboard for final approval.

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