The following are the means in which traffic is generated on TV Pages:
Organic Search (Google). TV Pages are automatically perfected for Video SEO, designed with all the Google Video SEO best practices built into the page. TV Pages are automatically published on your site when a new video/photo asset is published, TVP adds each asset to your site map. It's then submitted to Google for indexing. Click here for more information.
Note that Google has made it very clear that you need dedicated stand-alone video pages in order to come up as video search results. See Google’s recommendations here. With matching product offers built into each and every video and photo, you can rest assured that these pages (and all of your videos and photos) are discoverable on Google search when people search the matching product terms. After all, people search product-related terms and not the particular title or description of the video which may or may not include the direct reference to the products reviewed, showcased or discussed in the video or photo. Without the Video Commerce Intelligence generated on the TVP platform, such matching product terms are simply not discoverable on Google.
On Site Search. The same content to commerce index generated with Video Commerce Intelligence that is used to auto-publish your video sitemap on Google can also be provided for the inclusion of video page search results within your existing site search. Inclusion of video results in site search has been shown to dramatically increase site engagement and conversion for customers. With matching product offers built into each and every video and photo, you can rest assured that these pages (and all of your videos and photos) are now equally discoverable on your site search as they are on Google search, when people search the matching product terms.
Social. Options detailed below are all managed within the TVP system.
Influencer Social Media Posting. Your influencers can easily share each video and photo by posting directly to their social audiences and send their audiences to the canonical landing TV Pages on your Hub (directly from the Influencer App)- click here for more information.
Corporate Social Media Posting. From your TVP VCC corporate account, you can easily post videos and photos to any social platform which will carry a link back to the unique TV Page on your site, enabling the customer to view, shop, and buy.
Site Navigation. TVP will provide recommendations for the inclusion of video navigation on site, - see Taylor Guitar example link from the header (“videos” tab)
Email Marketing. TVP will provide recommendations for leveraging TV Pages within email marketing campaigns - click here for more information