TVP Solution Partners offer the following services for TVP clients:
- Ambassador Video Commerce Program Management
- Ambassador Sourcing
- Ambassador Moderation
- Content Moderation
- Content Sourcing
- Content Editing
- Customer Experience Implementation
- Analytics Integration
We’ll discuss each in turn below:
1. Ambassador Video Commerce Program Management
Ambassador Programs can be managed and supported entirely outside of your operation, just like media campaigns and affiliate programs are many times run and managed by agencies.
Managing an Ambassador Program requires coordination among moderation guidelines, sourcing guidelines, and monitoring the growth, optimization and success of the program. This requires a deep understanding of the content-powered purchase funnel, and the ability to follow both catalog content coverage and a merchandising calendar.
This also requires an in-depth understanding of how to analyze content engagement and highlight insights that are instrumental in driving and growing success.
2. Ambassador Sourcing
Ambassadors can be your sales associates, customers, and/or influencers. Sourcing such ambassadors involves a strategy, an application process, and approval process. Our solution partners specialize in building out the right strategy for your business and program, and then leveraging the TVP platform to seamlessly execute on this strategy.
3. Ambassador Moderation
Ambassadors are moderated to ensure brand messaging alignment and to optimize appeal to target audience(s). Moderation of ambassadors requires a detailed understanding of the brand’s guidelines and customer profiles. It also requires good ambassador relationships, and is particularly effective when combined with performance monitoring and program management.
4. Content Moderation
Just as you are moderating and choosing the best matching ambassadors, content must be equally moderated to ensure brand messaging alignment, and optimized appeal to target audience(s). It is a simple setting on the dashboard to set an ambassador to either “auto-publish” or “moderate” mode for their content.
As ambassadors publish content, you are either moderating or spot-checking content on a regular basis. Content moderation requires a detailed understanding of the brand’s guidelines and customer profiles. It also requires good ambassador relationship, and is particularly effective when combined with performance monitoring and program management.
5. Content Sourcing
Irrespective of an ambassador program, content can be sourced on the platform to fuel and grow your content-powered commerce initiatives. Such content can be sourced directly from the web (via the content recommendation engine) or via vendors or other third parties. In fact, the platform enables you to set up portals for contributing parties to push content into your account, such as vendors and other entities that may contribute to your go-to-market strategy. Our solution partners specialize in building out the right content strategy for your business and program, and then leveraging the TVP platform to seamlessly execute on this strategy.
6. Content Production & Editing
Many of our solution partners offer production and editing services. In addition to producing content for your brand from A-Z, many of our clients seek to enhance and refine ambassador videos with an editing subsidy. Controlling, moderating, and potentially subsidizing the production and editing process are all part of the natural considerations that drive a content-powered commerce strategy. With the KPIs followed throughout the life of a video commerce program, you are able to learn and optimize the production process to ensure the best content with optimal results.
7. Customer Experience Implementation
Implementing rich media shoppable experiences on your site involves both technology and creative. While you are empowered on the platform with a matching and recommendation engine that will dynamically serve the best matching content to each and every page, the look and feel of that experience can be entirely custom. Implementing the right customer experience for your brand on the TVP platform is key. Our solution partners are capable of delivering any experience desired on the TVP platform.
8. Analytics Integration
The TVP platform offers a dashboard with the KPIs that enable you to drive and monitor an end-to-end video commerce program. Where desired, you can integrate TVP analytics with your Google Analytics, Adobe Analytics or other analytics platforms. Our solution partners can assist in this process and work with you to ensure full KPI alignment across all dashboards.