What is Influencer Video Marketing?
Influencer Video Marketing is the on-boarding and management of brand influencers (can include your employees across your retail stores as well as influencers within your industry) on the VCC whereby each influencer receives a portal to upload, match products and syndicate shoppable content to their social audiences. The solution leverages your entire suite of content & commerce experiences, catalog, and associated intelligence. TVPage Analytics enable the commissioning and reporting to pay out each influencer for conversions generated by the traffic they convert via TV Pages and Product Pages.
How do Influencers share the shoppable video to social?
Influencers simply leverage the capabilities on the VCC to publish both link shares to their respective video commerce TV Pages on your Video Commerce Hub as well as commissionable product links accessible on the VCC and placed alongside native social posting. Both options are explained below in this context.
Social Link Sharing
Provided you have deployed a Video Commerce Hub, your influencers can easily share each video by sending their audiences to the canonical landing TV Pages on your Hub from social by directly posting from the VCC to such platforms. You are able to designate the related Hub to which their videos appear and moderate each and every video directly from the master account. Their social followers click on the thumbnail on the social platform that directs traffic to watch the video on the canonical video TV Page. Each and every link back to your video commerce TV Pages adds more SEO value to such pages.
Native Social Posting
Where permitted by the social platform, influencers can easily post a video from the VCC to be played within the social platform. The post will automatically contain links to the product detail pages that are matched to the video on the VCC.
What is the benefit of Influencer Video Marketing?
A branded Influencer Video Marketing program provides a comprehensive solution to influencer video marketing for retailers and brands. Using the VCC, brands are able to organize and manage influencers (many brands start by leveraging their employees across their retail locations) and empower them to automatically merchandise their videos with related product offerings, publish TV Pages for each merchandised video, share to their social audiences, track performance, and generate new sales and associated commission as a result. The entire solution is made possible with the VCC, end-to-end.