What is Video Commerce?
Video Commerce is the science and art of influencing sales with video. This incorporates the deployment of technology and programs further outlined and explained below.
What is Shoppable Video?
Shoppable Video means video that contains integrated interactive offers that are directly related to the context and subject matter of the video that is watched. It essentially encompasses the ability to leverage the immense value in extended engagement derived from video by selling products while the customer is engaged. Shoppable Video typically resides in top and mid funnel stages (ie. homepage, category pages, and video playback pages), driving traffic to the cart directly from the video experience. A comprehensive Video Commerce program incorporates scalable Shoppable Video engagement.